It is an advertising project supported by the spreading on social networks. It is an advertising-supported project based on the dissemination by users on social networks. It consists of the launching of the spot, which can be seen below, different post and the Adidas posters in the stores itself. They advertise with it a competition in which if you upload a video practicing your favorite sport and it is selected, you will see how you become animated. Besides the best will receive a full adidas equipment of the sport they choose.