A channel for discovering
This is a group work that focuses on creating a thematic channel, based on cultural contents, that seeks to emphasise the variety that every part of the world has. It targets a curious viewer, who is interested in the world that surrounds him. Its approach is young and funny, based on the collaboration of its audience viewers through social networks, which would be very present in the channel.
To be able to represent all this, an entire corporate identity was created and based on that, some continuity elements that are displayed below. They also show the four cultural branches of the channel: music, tourism, adventure and gastronomy.